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Free, plain-English web design guides for small businesses, plus a free website check.
A few seconds to impress.That is how long a new visitor gives your home page.Secure. Fast. Mobile-ready.The basics visitors and Google check first.One clear next step.Call, book or ask: make it obvious.Then they become customers.Free guides show you how to get each part right.
Website basics
Website basicsDoes Your Website Need a Privacy Policy?When a small-business website needs a privacy policy, what it should cover, and why analytics, forms and…
Website basicsWhy Does My Website Say 'Not Secure'?What the 'Not secure' warning means, the usual causes (no HTTPS, expired certificate, mixed content) and how…
Design
DesignFirst Impressions in Web Design: What Visitors Judge FirstVisitors decide in seconds whether your website feels trustworthy. Here is what they judge first and how to…
DesignColor in Web Design: How to Pick a Website PaletteHow to choose website colors that match your brand, stay readable and work on phones: a simple 3-color…
Build & platforms
Build & platformsHow to Choose a CMS for a Small Business WebsiteWhat a content management system (CMS) is, how WordPress, Wix, Squarespace and Drupal differ, and five…
Build & platformsWebsite Navigation vs Sitemaps: What's the Difference?Navigation helps people move around your site; a sitemap helps search engines find every page. What each one…
Build & platformsFlash Websites: What Happened and How to Replace OneWhy Flash websites stopped working, what replaced Flash (HTML5, CSS and JavaScript), and how to rebuild an…
Build & platformsCSS Transitions Explained, With Simple ExamplesWhat the CSS transition property does, its four parts (property, duration, timing function, delay), simple…
Get found & grow
Get found & growHow to Get More Website Visitors Without Paid AdsPractical ways for a small business to get more website visitors for free: search basics, your Google…
Get found & growEmail Marketing Tips for Small BusinessesSimple email marketing tips for small businesses: build a real list, write emails people open, follow…
Get found & growGoogle Analytics for Beginners: What to Check FirstA beginner's guide to Google Analytics 4 for small-business websites: setup, the few reports that matter, and…
Get found & growOn-Page SEO Tips: Optimize Each Page, Then the SiteOn-page SEO basics for small-business websites: titles, headings, content, links and speed for each page,…
Get found & growGoogle Algorithm Updates: How to Stay Safe and RecoverWhat Google algorithm updates are, why rankings move, and a calm checklist for small businesses to stay safe…
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